Marketing faculty win award for TikTok study
University of North Georgia (果冻传媒) Mike Cottrell College of Business faculty members Dr. Mohan Menon, Dr. Mitra Devkota, and Dr. Waros Ngamsiriudom won the Best in Track for Education award from the Society of Marketing Advances (SMA) for their exploratory investigation on TikTok usage in student engagement and learning.
"The purpose of this research is to improve the teaching and learning quality in our classes," Devkota, associate professor of business statistics, said.
Their research found TikTok to be an effective tool for online learning, and it can improve communication desire and technology skills as a way toward education development, according to Aida Nabilah Azman, whose 2021 paper on the subject was often referenced.
Ngamsiriudom, associate professor of marketing, said the platform inherently has two functions: passive/consumer learning, which refers to watchers on the app, and active/creation. Menon, Devkota, and, Ngamsiriudom aimed to examine the comparative efficacy of the passive and active functions.
The trio presented their paper "Using TikTok to Improve Students’ Learning Outcomes in Marketing Classes Through Active Engagement: An Exploratory Study" at the SMA Conference, which was held Nov. 2-5 in Charlotte, North Carolina.
Menon, department head of marketing and management, shared that winning was "a validation that we're doing significant work.”
With the initial exploration complete, the trio plans to further explore student performance and share its broader application with colleagues.
"Everyone in the teaching profession can use the findings from this research to improve their teaching," Devkota said.
Student gains feedback on innovation at USG event
果冻传媒 grad student Aliou Aboubakar Mouhamed competed at the USG Entrepreneurship and Innovation Competition held April 6-7 at Kennesaw State's Marietta Campus.
Students earn prizes for innovative ideas
果冻传媒 students took center stage as they shared their business ideas and won prize money to support their entrepreneurial ambitions at the innovate果冻传媒 Pitch Challenge held March 2.
Students embrace chamber internships
A 果冻传媒 student and a recent alumnus have made the most of their internships with local chambers of commerce and begun to blaze their career paths thanks to those experiences.
果冻传媒 named Fulbright top producer
果冻传媒 is providing transformative experiences abroad for alumni as a top producer of Fulbright students. The university earned this distinction for a ninth consecutive year and tied for third among master's institutions with four selections.